Audience Everyone especially people in the West Coast Cause For Advertising To promote keeping oceans cleaner. Personality Disgusting Distasteful & Gross Desired Ad Subject Clean Ocean waters Current Thoughts They thought about creating ad as garbage-wrapped sushi and how you are eating trash because underwater life is consuming trash. (What animals eat eat). That should change their habits. Why Should Buy Because if stop polluting they will What we want to Know Polluting pollute yourself. Plastics causing problem. Strategies Quality Strategy Product Centric Strategy