Accomplishment Accountability Accuracy Adventure All for one & all Beauty Calm (quietude) Challenge Change Charity Cleanliness Collaboration Commitment Communication Community Competence Competition Concern others Connection Content over form Continuous improvement Cooperation Coordination Creativity Customer satisfaction Decisiveness Delight in being Democracy Determination Discipline Discovery Diversity Dynamism Ease of use Efficiency Enjoyment Equality Excellence Fairness Faith Faithfulness Family Family feeling Flair Freedom/liberty Friendship Fun Generosity Gentleness Global view Goodness Goodwill Gratitude Happiness Hard work Harmony Health Honor Human-centered Improvement Independence Individuality Inner peace Innovation Integrity Intelligence Intensity Joy Justice Kindness Knowledge Leadership Love (romance) Loyalty Maximum use (of time and resources) Meaning Merit Money Oneness Openness Order Others’ point view Patriotism Peace (non-violence) Perfection Perseverance Personal growth Pleasure Power Practicality Preservation Privacy Progress Prosperity Punctuality Quality work Regularity Reliability Resourcefulness Respect Responsiveness Results oriented Rule law Safety Satisfying Security Self-Givingness Self-Reliance Self-Thinking Sensitivity Service (to society) Simplicity Skill Solving problems Speed Spirit Spirituality Stability Standardization Status Strength Success Systemization Teamwork Timeliness Tolerance Tradition Tranquility Trust Truth Unity Variety Wealth Well-being Wisdom