"Orality and Literacy: The Technologizing of the Word Print situates words in space more relentlessly than writing ever did. Writing moves from sound world to a visual space but print locks into position this space. Control is everything print. Printed texts look machine-made as they are. In handwriting control tends be ornamental ornate calligraphy. Typographic typically impresses most by its tidiness invisibility: lines perfectly regular all justified on right side coming out even visually without aid guidelines or ruled borders that often occur manuscripts. This an insistent cold non-human facts."