People Media Print Journalism Photojournalism Broadcast Multimedia Jourmalism Opinion Leaders Citizen Social Crowdsourcing Text Desciptive Informative Instructive Persuasive Typefaces Serif Sans Slab Decorative Script Emphasis Appropriateness Proximity Alignment Organization Repetition Contrast Visual Power to Persuade Commonly Used’ for Advertising Affect Make and Break Consistency Center of Interest Balance Rhythm Directional Movement Dominance Harmony Perspective Audio Music Radio Newscast Public Service Announcement Comercials Dramas Podcasts Hearing Listening Video media Pre-Production Post-Production Production Release Computer-Based Rhetorical Artifact Multiple Integrated Interactive