paloma wool -- is a creative platform where multidisciplinary artists come together around central theme “the act of getting dressed”. Within this space visions are translated into clothes employing different forms expressions and collaborating with from varied disciplines. not just fashion brand but rather an artistic project that inevitably organically in continuous mutation according to outside circumstances situations. owes its name creator Paloma Lanna which derives play on words her last English. the visionary behind wool set out own journey after gaining invaluable experience within family's clothing brand. Inspired by exposure industry she detached regulations followed instinct creating serves as breakout insight Paloma's unique interpretation beauty places equal emphasis garments environments they presented. emerged manifestation innate desire create more than only beautiful clothes. Guided Lanna's vision inspired exploration beauty expression ongoing evolves parallel direction world going in. Lanna evolved so did Wool. The evolution Wool adapts accordingly." Photography art integral components Lanna’s process final garment balanced between clothes everything surrounded process them till wearing them. During designing photography plays big role starting developing idea – photograph result seen designer’s head before item. photographing becomes one designing piece. Founded 2014 Spain collaborative endeavor sparked inspiration drawn pursuits friends. This collective gave birth brand renowned for production limited timeless pieces each imbued distinct essence collaboration. By embracing philosophy authenticity freedom has carved identity landscape continues evolve inspire passing time.