Decision-making Impulsive buying Consumer behavior Neuropsychology Neuroeconomics Emotion regulation Attention Memory encoding Sensory perception Brand loyalty Neuroimaging Eye tracking Facial coding Neurofeedback Affective forecasting Reward processing Persuasion Subliminal messaging Implicit association Cognitive load Dopamine release Mirror neurons Fear response Trust formation Pricing psychology Neuroethics Neural networks EEG (Electroencephalography) fMRI (Functional Magnetic Resonance Imaging) Biometric markers Decision fatigue Neuroplasticity memory Visual attention Inhibitory control contagion Social influence Habit Pain of paying Time Neuroaesthetics Priming effects Embodied cognition branding Attentional bias biases Risk Intrinsic motivation Extrinsic rewards