Train equip Sales confident ability convey purchase trial requirements customer Marketable productized program implications Asset Watch style Machines All- inclusive Initial machines 6 months $3K Can the make decision additional approval Map out personas accounts needs Tie parameters to VOC Define who is for whales-only Multi-site discount Pricing integrity avoid complications Avoid too limiting and conveys wrong message buy-in Keep it simple – how does affect goals Give sales understanding full price goes into effect at beginning month direct comparison focus on Core Business replace up bearing Replace with eligible RRX equipment Need tracking mechanism share-shift etc. Gain-sharing fraction of savings can get dicey How do we involve corporate purchasing in conversations Talking leaders gain knowledge what excites motivates their teams business tie-in