EMPOWERING LEADER BUILDS BELONGING Big Ideas test and learn #1 Dad Thought Leader Team Player Lily and Moose's hero Loving Father Swoop & Poop Joseph Joe Go-Getter Natural Leader Out-of-the-Box Thinker Problem-Solver Great Dad Lawn-Enthusiast Dog Lover Great Friend Beer-Lover Xavier Fan Joe Is Cool CRAFT BEER CONNOISSEUR MENTOR Creative Caring Supportive Humble Compassionate Kind Inquisitive Fun Sportsy